Privacy Policy
Last updated: 28 September 2026.
Who we are and our role as data controller
flashnity operates this website as the data controller under UK GDPR and the Data Protection Act 2018. We are responsible for deciding how and why your personal data is processed when you visit our site or use our services related to fast visual production resources, including quick media updates, camera flashes, lighting setup, studio cues and efficient workflows for event coverage.
Scope of this notice
This policy applies to all visitors to the website, users who submit enquiries via the contact form, and anyone whose personal data we process in connection with our commercial activities based in the United Kingdom. It does not cover third-party websites linked from our pages.
Categories of personal data we collect and their sources
We collect identification details such as name and email address when you use the contact form. Technical data including IP address, browser type and device information is gathered automatically through server logs. Usage data on how you navigate the site is obtained via analytics tools. No data is collected from public sources or third parties unless you provide it directly.
Purposes of processing and legal bases
We process contact details to respond to enquiries on the basis of legitimate interest in providing customer support. Technical data is processed to maintain site security and functionality under the same legal basis. Cookie data for essential operations relies on consent where required by PECR. We do not process data for marketing without separate consent.
Whether providing data is obligatory
Supplying contact information through the form is voluntary. If you choose not to provide it we cannot respond to your enquiry. Technical data is collected automatically and cannot be refused without disabling access to the site.
Cookies and similar technologies
The site uses essential cookies for basic functionality. A site-wide cookie banner allows you to manage preferences. For full details please refer to our separate Cookie Policy.
Processors, recipients and legal disclosures
We engage service providers such as hosting companies and analytics platforms as processors under contract. Personal data may be disclosed if required by law or to protect our rights. No sale of personal data occurs.
International transfers
Some processors may be located outside the UK. In such cases we rely on UK adequacy regulations or standard contractual clauses to ensure appropriate safeguards.
Retention periods
Contact data is retained for up to two years after the last interaction. Technical logs are kept for twelve months for security purposes. Criteria for longer retention include legal obligations or ongoing disputes.
Security and data minimisation
We apply industry-standard technical measures including encryption in transit and access controls. Data collection is limited to what is necessary for the stated purposes. No absolute guarantee against breaches can be given.
Your data subject rights
You may request access, rectification, erasure, restriction, portability or objection to processing by contacting us at [email protected] or writing to 3rd Floor, 207 Regent Street, London, W1B 3HH, United Kingdom. We will respond within one month.
Withdrawing consent and objecting to marketing
Where processing relies on consent you may withdraw it at any time via the contact form or email. You have the right to object to direct marketing or profiling at any time.
Right to complain
If you are dissatisfied you may lodge a complaint with the Information Commissioner’s Office at ico.org.uk.
Children and age restrictions
Our services are not directed at children under 18. We do not knowingly collect personal data from minors.
Automated decision-making and profiling
We do not engage in automated decision-making or profiling that produces legal or significant effects.
Changes to this policy
We may update this policy periodically. The last updated date at the top indicates the current version. Continued use of the site after changes constitutes acceptance.